Research from Our Watch – Australia’s national body for the prevention of violence against women – found that only 14% of Australians are likely to act when they see disrespect towards women.
To change this behaviour, we partnered with Google to create interactive YouTube pre-roll ads that weaponised retargeting to help Australians do something when they witness disrespect towards women.
The interactive videos challenge viewers to click “do something” using YouTube’s Info Cards when the conversation turns disrespectful. The conclusion of each video is dependent on the viewer’s choice of action - or inaction.
If the viewer chooses to ‘Do Something’, they will be rewarded with being ‘de-targeted’ so they will never see our ads again. If they choose to do nothing, they will continue to be retargeted - seeing more of our ads (with different sexist behaviours), encouraging them to do something.
Australian Unity has over 180 years of experience delivering 'Real Wellbeing' to Aussies through their health, wealth, and care services.
To unpack their wellbeing proposition, we leveraged the fundamental truth that life is a constant balancing act. Whether that be juggling work and life, saving and spending, our need for care and the desire to be free. Finding more balance is key to achieving Real Wellbeing. And that's ultimately what Australian Unity offers, services and support for people to balance their beings.
To launch Old El Paso’s new Tortilla Pockets™, a new global product innovation uniquely designed for mess-free Mexican mealtimes, we kicked off a social media challenge, the #MessFreeChallenge, featuring sports stars from all over the globe stress-testing the new Tortilla Pockets by holding and eating one whilst playing their sport – totally mess-free – and then challenging their fellow sports stars to level up the game.
What began as a new product launch in Australia quickly turned into a worldwide charitable movement on social media, with 100,000 Mex meals being donated to local food banks.
In 2009, Fiat decided to open its development process to the public. Our mission was to help them create the World's First Crowdsourced Car, Fiat Mio.
We created an open collaboration platform to enable car enthusiasts to set the agenda for the car of the future.
In this campaign, we positioned the 13cabs – Australia’s largest taxi network – as the Official Travel Partner for everything people could think of: from booty calls to meeting mix-ups or when people simply couldn’t be fucked…
To celebrate the Australian launch of Hot Wheels Skate™, the iconic brand’s first-ever foray into skate toys, we shrunk Australia’s most iconic skatepark - Bondi Skatepark - to a 1:36 scale miniature especially designed for fingerboarding.
The one-of-a-kind miniature Bondi Skatepark sculpture made its way to Bondi to mark the official launch. Professional skateboarders Ruby Trew and Poppy Starr Olsen, and Olympian Jarryd Hughes were the first to try it out alongside local kids and fingerboard talent – all captured and turned into a skateboarding vs. fingerboarding content video for their socials.
The Bondi Skatepark replica is touring skate and extreme sports events, skate shops, and big retailers across Australia.
To promote Gillette Deodorant's UFC sponsorship, we launched "UFStench: The League of Heavy Odours."
UFStench is a fictional MMA League with renegade athletes struggling with their smelly armpits. The big prize is a Gillette Deodorant, which kills the stench, returning the winner to the UFC.
The Maria da Penha Foundation is Brazil's leading non-profit organisation against domestic violence.
Our brief was to create a digital idea that encouraged more women to speak out and fight these abuses. The interactive campaign used Youtube Annotations with false excuses hiding the bruises women suffer from domestic violence.
What if you could get an exclusive personalised goal dedication from David Luiz on your phone? During the 2014 World Cup, 250.000 Brazilians got one.
To promote the new Fiat Stilo Blackmotion, an exclusive model made only in black, we developed a sensorial website – a completely dark environment where users had to turn off the lights in the room they were in and dilate their pupils to see clearly. Their webcams would capture the low light in the room, and only then was the website loaded. The car and all its details were revealed once the user moved their mouse.
Cazuza (4 April 1958 – 7 July 1990) was one of the best exponents of Brazilian rock music. He died prematurely victim of AIDS.
On 2014 Valentine's Day, Vivo decided to pay tribute to the 30th anniversary of his biggest hit, “Exagerado” (Exaggerated), by creating an interactive music video presenting a tale about a super exaggerated cupid. The icing on the cake was a unique second-screen experience we developed for the video.
To launch Gillette Mach3 Senna’s Edition, we made a film about how Brazilians used to pray for rain every Sunday morning our idol Ayrton Senna was racing.
