André Pinheiro
Creative Director | Innovation Lead
I'm a Brazilian-Australian creative director with a background in copywriting and digital innovation. I'm also an acronym enthusiast — AI, VR, and AR are at the top of my list. I've taught Digital Copywriting on Skillshare and even dabbled in podcasting a few years ago.
Before that, I lived nearly nine years in Melbourne, Australia, where I helped build an indie agency from the ground up as their first creative hire. I stayed on as the team grew to over two hundred people and became one of the most awarded and admired agencies in the APAC region.
Before that, I worked at some of the most awarded agencies in São Paulo, where I picked up metals at festivals like Cannes Lions, One Show, Clios, New York Festival, AWARD, FIAP, El Ojo de Iberoamérica, and the Wave Festival.
Before that, I ran a small live music production company back home — which turned out terribly.
Before that, I earned my black belt in Tae Kwon Do and spent some time teaching martial arts to little kids.
Before that, I managed to break my legs six times playing football.
And before all that, I wrote an essay in primary school that was published in a local paper — which might just be the reason I caught the creative bug in the first place.
Selected accolades
Cannes Lions
BRONZE (Design): “Fiat Stilo Blackmotion - See Further” – Isobar for Fiat
SHORTLIST (Media): “Doing Nothing Does Harm” – Thinkerbell for Our Watch
One Show
MERIT AWARD: “Fiat Mio” – Isobar for Fiat
Clio Awards (Sports)
BRONZE (PR): “#MessFreeChallenge” - Thinkerbell for Old El Paso
SHORTLIST (Social Media): “#MessFreeChallenge” - Thinkerbell for Old El Paso
AWARD Awards
BRONZE (Social Media): “#MessFreeChallenge” - Thinkerbell for Old El Paso
New York Festivals
FINALIST (Digital & Interactive): “Fiat Mio” - Isobar for Fiat
FACEBOOK AWARDS
LATAM Winner (Best Use of Facebook Platforms): “Fail Texts” - Africa for Vivo
FIAP
BRONZE SUN (Interactive Campaign): “Fiat Mio” - Isobar for Fiat
El Ojo de Iberoamerica
GOLD (Audiovisual): "UFCecê (UFSweat)" – Africa for Gillette Deodorant
GOLD (Interactive): “Real Map” – Isobar for Fiat
GOLD (Interactive): "Fiat Mio" – Isobar for Fiat
GOLD (Interactive): “Podium Grand Prix Petrobras” – Isobar for Petrobras
SILVER (PR): "Fiat Mio" – Isobar for Fiat
MADC Showcase - Melbourne Advertising and Design Club
Best Digital Campaign 2019: “Doing Nothing Does Harm” – Thinkerbell for Our Watch
European Sponsorship Awards (ESA)
ESA Sponsorship of the Year – WINNER: Old El Paso #MessFreeChallenge
Best Use of Digital Channels (inc Social Media) – WINNER: Old El Paso #MessFreeChallenge
The Bees Awards San Francisco
GRAN PRIX (Best Use of Social Media Platform): “Fiat Mio” - Isobar for Fiat
Discovery Networks Festival of Media Awards
WINNER (Creativity & Innovation): “Fiat Mio” - Isobar for Fiat
Wave Festival
BRONZE: “See Further” – Isobar for Fiat
Clube de Criação (Brazilian Creative Club)
SILVER: "UFCÊCÊ" – Africa for Gillette Deodorant
Lusos Award
GRAND PRIX: "UFCECÊ" - Africa for Gillette Deodorant
BRONZE: "Annotations Excuses" - Africa for MPI
BRONZE: "This Goal is for You" - Africa for Vivo Telco
Cristal Festival
Sapphire (Silver): "UFCECÊ" - Africa for Gillette Deodorant
Finalist at 2011's Young Lions Brazil