I'm a Brazilian-Australian creative director with a background in copywriting and digital innovation, living in Narm (Melbourne), Australia since 2016. I'm an acronym enthusiast, with AI, VR, and AR at the top of my list. I've also taught a Digital Copywriting course on Skillshare and dabbled in podcasting a few years ago.
But before that, I worked in some of the most awarded agencies in São Paulo, where I managed to win some metals at festivals like Cannes Lions, One Show, Clios, New York Festival, AWARD, FIAP, El Ojo de Iberoamerica and Wave Festival.
Before that, I ran a small events and live music production company back home, which turned out terribly bad.
Before that, I earned my black belt in Tae Kwon Do and spent some time teaching martial arts to little kids.
Before that, I managed to break my legs six times playing football.
Before all that, I wrote an essay in primary school that was published in a local paper – which may just be the reason I caught the creative writing bug in the first place.
Cannes Lions
BRONZE (Design): “Fiat Stilo Blackmotion - See Further” – Isobar for Fiat
SHORTLIST (Media): “Doing Nothing Does Harm” – Thinkerbell for Our Watch
One Show
MERIT AWARD: “Fiat Mio” – Isobar for Fiat
Clio Awards (Sports)
BRONZE (PR): “#MessFreeChallenge” - Thinkerbell for Old El Paso
SHORTLIST (Social Media): “#MessFreeChallenge” - Thinkerbell for Old El Paso
AWARD Awards
BRONZE (Social Media): “#MessFreeChallenge” - Thinkerbell for Old El Paso
New York Festivals
FINALIST (Digital & Interactive): “Fiat Mio” - Isobar for Fiat
FACEBOOK AWARDS
LATAM Winner (Best Use of Facebook Platforms): “Fail Texts” - Africa for Vivo
FIAP
BRONZE SUN (Interactive Campaign): “Fiat Mio” - Isobar for Fiat
El Ojo de Iberoamerica
GOLD (Audiovisual): "UFCecê (UFSweat)" – Africa for Gillette Deodorant
GOLD (Interactive): “Real Map” – Isobar for Fiat
GOLD (Interactive): "Fiat Mio" – Isobar for Fiat
GOLD (Interactive): “Podium Grand Prix Petrobras” – Isobar for Petrobras
SILVER (PR): "Fiat Mio" – Isobar for Fiat
MADC Showcase - Melbourne Advertising and Design Club
Best Digital Campaign 2019: “Doing Nothing Does Harm” – Thinkerbell for Our Watch
European Sponsorship Awards (ESA)
ESA Sponsorship of the Year – WINNER: Old El Paso #MessFreeChallenge
Best Use of Digital Channels (inc Social Media) – WINNER: Old El Paso #MessFreeChallenge
The Bees Awards San Francisco
GRAN PRIX (Best Use of Social Media Platform): “Fiat Mio” - Isobar for Fiat
Discovery Networks Festival of Media Awards
WINNER (Creativity & Innovation): “Fiat Mio” - Isobar for Fiat
Wave Festival
BRONZE: “See Further” – Isobar for Fiat
Clube de Criação (Brazilian Creative Club)
SILVER: "UFCÊCÊ" – Africa for Gillette Deodorant
Lusos Award
GRAND PRIX: "UFCECÊ" - Africa for Gillette Deodorant
BRONZE: "Annotations Excuses" - Africa for MPI
BRONZE: "This Goal is for You" - Africa for Vivo Telco
Cristal Festival
Sapphire (Silver): "UFCECÊ" - Africa for Gillette Deodorant
Finalist at 2011's Young Lions Brazil