André Pinheiro

PLAYING WITH AI

Like most people, I've been blown away by the latest developments in the AI world, especially by Runway so much so that I decided to enter their AI Film Festival to test the tool's capabilities. This is by no means the most polished film you will see, but by using a combination of Midjourney, Photoshop and Runway gen-AI I was able to bring this short story to life from concept to screen in roughly 8-10 hours of work, which is INSANE.

'Hallucination' shows a day in the life of a bot who works in a large language model firm. His day starts well until a human copywriter enters the platform driving him to the limit.

PODCASTING

Future Sandwich is the podcast that shares a sandwich with people making the future happen today. Host by my mate and legend Tommy McCubbin, winning 2017’s ‘Best Tech Podcast' prize at the CastAway Awards.

For over 2 years, I helped mister Tommy McCubbin bring this podcast to life by doing a bit of everything, from writing to research and interviews – it was good fun. Have a listen here.

TEACHING

In 2019, I was invited to teach a Digital Copywriting course on Skillshare, the global online learning platform, and share my five cents on some of the basics of copywriting for online & social ads, how to make your ads stand out on digital platforms, finishing with students creating their first digital campaign. It's not flashy, but I've put a lot of love and effort into this course. So if you have any friends studying or starting a career in advertising or know someone who has a business and wants to make better online ads, please share this course with them. Cheers!